AI Factory is the global development center where BBVA builds the artificial intelligence capabilities that power both its customer solutions – for both the retail and corporate segments – and the Group’s streamlined internal processes. The new structure brings together, under the same roof, a cross-disciplinary team consisting of data scientists, teams from the Engineering area, and representatives from other business areas.

As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.

BBVA is at a pivotal point of digital transformation bringing the age of opportunity to everyone. This deserves an identity that reflects our commitment to innovation, our unified position in the marketplace, and the promise we offer to our customers.

BBVA has been twice honored by Javelin Strategy & Research, with the independent research firm naming the bank’s mobile banking app and online banking service as a leader in its 2019 Mobile and Online Banking Scorecards.

BBVA is unifying its brand across its footprint. Customers will see this change taking place progressively in the Group’s mobile apps, transactional websites, its almost 8,000 branches across the world and its corporate headquarters.

Creating Opportunities. This is the BBVA motto and the strategy behind the Group's rebranding. Launched across the bank’s footprint, the new logo is the "physical and tangible" element that represents – both internally and externally – the transformation undertaken by the Group.