As part of its digital transformation strategy, the BBVA Group recently introduced a new brand identity and logo that will be used in all countries where the bank has a presence.

Any company can fall victim to this kind of crime in which criminals trick an employee authorized to give bank payment orders into performing a transaction for them. Financial institutions like BBVA never request sensitive information, such as passwords or personal data, by email or outside of the secure environment on Net Cash and BBVA.es. For organizations, the key to preventing this kind of fraud is to reinforce control systems and  exercise great caution.

BBVA has been twice honored by Javelin Strategy & Research, with the independent research firm naming the bank’s mobile banking app and online banking service as a leader in its 2019 Mobile and Online Banking Scorecards.

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business - and swapping out tens of thousands of physical and digital logos in the process - letting only a few people in on the secret is never going to be enough.

Creating Opportunities. This is the BBVA motto and the strategy behind the Group's rebranding. Launched across the bank’s footprint, the new logo is the "physical and tangible" element that represents – both internally and externally – the transformation undertaken by the Group.

It was no easy task: to evolve (or revolutionize) BBVA’s logo so that it reflects the Group’s transformation.  The result was just revealed in all countries where BBVA operates. Imanol, Brian and Blanca are three of the designers who - from their area of expertise - participated in this historic project that makes BBVA’s new identity a reality.