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Life and Culture

Life and Culture

The 1973 oil crisis, which arose due to the tensions that led to the Yom Kippur War, set off a global chain reaction that also affected Spain. The increase in commodities prices, and a steady decline in Spain’s economic cycle, led to truly difficult times for the banking sector. The upward trend that had begun in the early 1960s was immediately stopped, and worrisome warning signs began to appear, such as an increase in unemployment and a fall in the value of money.

They say that islanders tend to be reserved, and take their time to open up.  Miguel, Nito, Joan, Emilio and Ángel could all be said to fit the stereotype, except when they talk about music. They are Maico, the group tasked with singing BBVA's sound identity, ‘How we dream’.

A signature sound is much more than a song. It should tell a story that identifies it with the company’s values. That’s 'How We Dream' for BBVA – the sound track of opportunities - and Maico, the group that is the voice and soul of these opportunities.

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Franco’s government pushed relentlessly to normalize the financial system after determining that most of the efforts over the last decade to open up the sector had been effective. Progressive liberalization of the system was therefore considered a path to continue following. Among other issues, the administration focused on a change in private banking in 1972.