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Life and Culture

Life and Culture

A signature sound is much more than a song. It should tell a story that identifies it with the company’s values. That’s 'How We Dream' for BBVA – the sound track of opportunities - and Maico, the group that is the voice and soul of these opportunities.

Franco’s government pushed relentlessly to normalize the financial system after determining that most of the efforts over the last decade to open up the sector had been effective. Progressive liberalization of the system was therefore considered a path to continue following. Among other issues, the administration focused on a change in private banking in 1972.

Blockchain has the potential to transform the way business is conducted, whether in transactions between private individuals or relations between government agencies and citizens. With this column about e-commerce, Adolfo Contreras Ruiz de Alda, co-author of Blockchain: the Industrial Revolution of Internet, begins a series of articles that will describe the impact of the new decentralized technologies on different areas and activities.

Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?

BBVA’s expansion to the U.S. came after it found success in South America and Mexico. The U.S. was an attractive market from a demographics standpoint, with a growing population, a solid economy - which also happened to be the world’s largest - and a positive banking environment. Also, given the Group’s leadership in Latin America, the U.S. with its large and growing Hispanic population was a natural choice.