Franco’s government pushed relentlessly to normalize the financial system after determining that most of the efforts over the last decade to open up the sector had been effective. Progressive liberalization of the system was therefore considered a path to continue following. Among other issues, the administration focused on a change in private banking in 1972.

When BBVA Compass starts with a purpose, it immerses itself into it, as evidenced by the plethora of campaigns, events and other initiatives the bank leverages to create opportunities and bright futures.

Carlos Torres Vila, CEO of BBVA, along with other Group executives, will take part in the encounter, which brings together more than 4,000 experts from around the world.

That’s the mission of Rob Brown, head of Marketing, Design and Responsible Business at BBVA. He shared it with the attendees at the IV Edition of Experience Fighters, one of the most important User Experience (UX) & Innovation meetings in Spain.

Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?

BBVA’s expansion to the U.S. came after it found success in South America and Mexico. The U.S. was an attractive market from a demographics standpoint, with a growing population, a solid economy - which also happened to be the world’s largest - and a positive banking environment. Also, given the Group’s leadership in Latin America, the U.S. with its large and growing Hispanic population was a natural choice.