Music, an indispensable connecting thread for telling stories. Excitement, a fundamental element when starting a new project. The responsibility for producing a job well done. These are the three pieces of a new puzzle that BBVA is putting together. Do you want to know more?
Life and Culture
Life and Culture
BBVA’s expansion to the U.S. came after it found success in South America and Mexico. The U.S. was an attractive market from a demographics standpoint, with a growing population, a solid economy - which also happened to be the world’s largest - and a positive banking environment. Also, given the Group’s leadership in Latin America, the U.S. with its large and growing Hispanic population was a natural choice.
In a report entitled The Future of Football, Futurizon predicts that in the future, sports events will be broadcast using tiny drones capable of hovering a few inches above the playing field, swirling around spectators or chasing the ball in the air. Except for referees, players and coaches, ordinary spectators have always enjoyed these events from architectural points of view: the stands or the sides of the pitch. And, even if we don’t realize it yet, narratives have also depended on these points of view. What would happen if the perspective changed? Would it be possible to televise a match exactly as the referee sees it? Would that be of any interest at all? Or telling what an embedded drone observes?
Essayist Brett King shares his vision of a future that is already at hand, in which banking will have to completely change its vision of the business: the important thing will no longer be products or distribution channels, but the customer experience.
The subsequent legal reform that took place in the 1950s and early 1960s bore their fruit in the economy and in the banking sector. In the latter, the biggest banks, especially those from Vizcaya, were stronger thanks to a liberalized panorama that enabled their growth and expansion following two complicated decades in the Franco regime.
In his speech at the presentation of the 2017 BBVA Foundation Frontiers of Knowledge Awards, BBVA Group Executive Chairman Francisco González argued that science should be at the heart of culture and decision-making, in order to curb fanaticism and exclusionary ideologies.
BBVA Group Executive Chairman Francisco González handed out the BBVA Foundation Frontiers of Knowledge Awards, honoring the outstanding work of a number of scientists and their contribution to the advancement of knowledge in recent decades. Awardees are responsible for achievements such as the development of the most accurate genomic editing technique; studies that led to the prevention of millions of malaria deaths; discovering how human action can dramatically affect earth’s ecosystems and statistical tools that allow turning data into knowledge in the era of big data.
Before long, the steps taken in the 1950s to abandon the autarchy that had trapped the Spanish economy began to produce results, prompting technocratic ministers to propose additional measures that would put Spain on the path to further liberalization. The route taken by the dictator would still require time, but during the 1960s, the economy was experiencing moments of positive change. The new legislation would encourage private banks to create specific industrial banks.
BBVA has created the Global Patent Office (GPO), whose objective is to identify, during the Group's transformation process, the areas of innovative activity, in order to coordinate the efforts to protect BBVA’s intellectual property.