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Life and Culture

Life and Culture

This summer, BBVA launched the first edition of the BBVA Values Global Recognition Program. It’s a special recognition designed to reward employees who best represent BBVA’s Values: The Customer Comes First, We Think Big, and We Are One Team. The awards are called the ViVa Awards.

Based on a quick online search, you might think building a professional brand is a simple three-step process involving social media of some kind. The fact is, a professional brand is nothing more than a good, old-fashioned reputation. And whether you deliberately created it or not, you already have one.