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Life and Culture

Life and Culture

Michelle Lok bbva arriba-compressed

Michelle Lok works as a Social Media Specialist at BBVA United States. She puts the same strength and determination into her training that she brings to bear at work every day. This BBVA Ambassador thinks big 24/7.

This summer, BBVA launched the first edition of the BBVA Values Global Recognition Program. It’s a special recognition designed to reward employees who best represent BBVA’s Values: The Customer Comes First, We Think Big, and We Are One Team. The awards are called the ViVa Awards.

Based on a quick online search, you might think building a professional brand is a simple three-step process involving social media of some kind. The fact is, a professional brand is nothing more than a good, old-fashioned reputation. And whether you deliberately created it or not, you already have one.