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Life and Culture

Life and Culture

Garbiñe Muguruza junto a Serena Williams en Wimbledon

For years, IBM has been showcasing the prowess of its ‘technological beasts’ to the world through different applications in the world of sports. In one of the most famous instances of this approach, Deeper Blue, Deep Blue’s successor, managed to defeat Gary Kasparov himself, although the outcome was somewhat controversial. Now, both the men’s (ATP) and women’s (WTA) circuits in the world of tennis have been added to the company’s scope of action.

For the first time, the King and Queen of Spain visited Ciudad BBVA, the Group’s corporate headquarters in Madrid, to unveil a commemorative plaque on the main building, La Vela. The Chairman & CEO of BBVA, Francisco González, thanked King Felipe and Queen Letizia for their visit and explained how BBVA’s new headquarters in Madrid is contributing to the Group’s transformation.

BBVA decided to enter the world of sports sponsorship, and particularly football and basketball, because it provides a means of creating a relationship with millions of people all over the planet. The love of sport is a part of people's everyday lives, far removed from other more elitist pursuits, and which inspires passion, excitement and dreams. The Liga BBVA, the most widely followed competition in the world, and the NBA, for which BBVA is the ‘official bank’, are clear examples of competitions representing the Bank's global appeal and with massive audiences in many of the developing markets where the Group is present.

'Cooking Up a Tribute', produced by BBVA Contenidos, was subject to tribute at the Spanish embassy in Japan after winning the best documentary award at the Latin Beat Film Festival in Tokyo. The feature film was introduced by Josep Roca, Sommelier at El Celler de Can Roca and the middle brother of the three owners of the world's best restaurant, who was joined by Gonzalo de Benito, Spanish Ambassador to Japan.

Cooking Up a Tribute, produced by BBVA Contenidos, was subject to tribute at the Spanish embassy in Japan after winning the best documentary award at the Latin Beat Film Festival in Tokyo. The feature film was introduced by Josep Roca, Sommelier at El Celler de Can Roca and the middle brother of the three owners of the world's best restaurant, who was joined by Gonzalo de Benito, Spanish Ambassador to Japan.