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Life and Culture

Life and Culture

BBVA took the opportunity afforded by the construction of its new corporate headquarters in Spain and Mexico to effect a profound change in the ways of working and hasten the digital transformation process of the financial group across the globe.

Simplicity and human scale, technology and sustainability are the defining traits of BBVA new corporate headquarters, designed by Swiss architecture firm Herzog & de Meuron. The authors of the Beijing Bird’s Nest or the redesign of the Tate Modern in London, drew their inspiration from the towns of the past, cities - paraphrasing Pritzker prize winner Jacques Herzog - “that work and are built for people", to project a modern campus where architecture and technology are put at the service of people.

Garbiñe Muguruza junto a Serena Williams en Wimbledon

For years, IBM has been showcasing the prowess of its ‘technological beasts’ to the world through different applications in the world of sports. In one of the most famous instances of this approach, Deeper Blue, Deep Blue’s successor, managed to defeat Gary Kasparov himself, although the outcome was somewhat controversial. Now, both the men’s (ATP) and women’s (WTA) circuits in the world of tennis have been added to the company’s scope of action.