We take on our customers' needs as our own, responding swiftly and effectively. We anticipate challenges and provide continuous support.

We put ourselves in others' shoes, listen attentively, tailor our response to their needs, and act with respect to ensure everyone feels valued.

We always act with honesty, in compliance with the law and BBVA's internal regulations, without tolerating inappropriate behavior. We are a trusted partner, providing support with transparency and responsibility.

We drive a positive impact on people's lives and society as a whole. We support their desire for growth and progress.

We stay ahead of challenges by offering agile and effective solutions. We create value-driven proposals to help our customers go further.

We create effective solutions that exceed customer expectations. We help individuals and businesses reach their full potential.

I take on the bank's objectives as my own, feeling a genuine connection with BBVA's values and purpose, which drives me to work with passion and enthusiasm.

We collaborate with generosity and trust, ensuring clear and respectful communication. Together, we drive the growth of our customers and our team.

We are a global and diverse team that shares a common purpose and creates a positive impact. We support, inspire, and drive people and businesses to reach further.