Rebranding a company is no easy task. Neither is creating the campaign to support this change. But for those who worked on BBVA’s campaign to launch the new brand, it has been an absorbing and rewarding experience.

BBVA’s new brand  has now been rolled-out across all the countries within the bank’s footprint. The process of deploying the new corporate image will continue for the next six to twelve months, reaching all channels, both physical and virtual, and all customer touchpoints.

Why a change now? When will I receive a card with the new logo? Will my local branch change? What new services will be offered in my country? Will I see changes in the mobile banking app? If you don't want to miss out on what the new BBVA brand offers you, keep reading.

BBVA formally presented its new brand identity and logo, following the announcement to employees on the coming change two months ago.

Garanti BBVA is leading the creation of value for its customers by delivering innovative products and services to the digital banking sector. Its mobile app Garanti BBVA Mobile was ranked the second best in Europe for the second year in a row by Forrester Research, one of the world’s leading research and consulting companies.

Global strategic agreement with NetApp enables optimization of data management and enhancement of cloud operations to continue supporting digital transformation.