Life and Culture
Life and Culture
Big data is having a huge impact on the business world, and consequently it is becoming an integral part of corporate DNA. Aware of the benefits derived from this technology, businesses have resolved to recruit professionals who can manage and analyze vast quantities of data. The goal is to offer more personalized solutions to customers.
Ízaro Amilibia, discipline manager at BBVA’s Talent and Culture area, attended the LGBTI Atlantic Conference held in Bilbao to explain the bank’s initiatives in this area. The event gathered activists and experts from across the world to discuss the international reality of this community. Supporting LGTBI people is one of the pillars of BBVA's commitment to diversity and inclusion.
The initiative started by chef Jordi Roca, which sought to raise awareness of conditions affecting the sense of taste, was a resounding success. The ambitious project was captured in the documentary “El sentido del cacao” (The Sense of Cocoa), which won six Stevie awards - one of the most prestigious awards in the advertising industry.
Pop/R&B artist Iyla performed on September 19 at one of the award-winning BBVA Music Sessions concerts for free at the Brick at Blue Star.
Mary Gordon is an educator and the founder of ‘Roots of Empathy’ and ‘Seeds of Empathy’, two revolutionary educational programs based on the development of empathy and in nurturing emotional literacy from early childhood. According to Mary Gordon, “many of the problems afflicting society, like violence and poverty, are rooted in a lack of empathy.”
'Learning Together,’ the educational program BBVA delivers in collaboration with Spanish newspaper ‘El País’ and the Santillana Foundation, continues to build on its success. The initiative was kicked-off in January 2018 and aims to promote education, positioning it as one of the basic cornerstones of our society. In only 18 months of operation, this innovative educational program, which has hosted more than 120 guest experts representing a diverse range of fields, has reached 500 million views.