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Responsible Banking

Responsible Banking

The interactive game ‘Heroes’ has received the award for the Best Internal Communication Strategy for Change Management and Digital Transformation from Observatorio de Comunicación Interna (OCI), the Spanish association for internal communications. According to the award jury, “The BBVA Microfinance Foundation (MFBBVA) has backed a unique, innovative and educational tool instead of following along with a traditional approach based on emails, documentation, testing, and face-to-face classes.”

BBVA signed the so-called New Deal for Europe based on the United Nations Sustainable Development Goals (SDGs) – a letter CSR Europe presented today in Brussels. The letter aims to alert and involve companies, politicians and civil society about the need to join forces for a sustainable future. The heads of 100 large corporations subscribed to this declaration in the lead up to the European elections. BBVA is the only Spanish bank to join this initiative.

Infectious diseases, high maternal and neonatal mortality rates, illness and ineffective reproductive and sexual health are some of the problems plaguing many places in the world. The United Nations Sustainable Development Goal number three “Ensure healthy lives and promote well-being for all people at all ages”, seeks to address these and other health-related challenges. BBVA also strives to promote initiatives in its field to achieve SDG 3, especially through the work of the BBVA Foundation.

As part of its commitment to the communities it serves, BBVA is contributing to the fulfillment of the UN’s second Sustainable Development Goal (SDG): to end hunger and promote sustainable agriculture. The 17 SDGs are a universal cry, calling for the adoption of measures to end poverty, protect the planet, and ensure that all people enjoy peace and prosperity. With this initiative, the UN appeals to businesses to take a stake in public-private alliances and join forces by uniting their efforts behind this initiative.

There is no doubt that big data is transforming the financial industry, helping it overcome the challenges of today’s society. Nonetheless, given the fact that one of its fundamental objectives is to obtain data — albeit to improve customer satisfaction —  it still causes some people to have misgivings because it is perceived as an intrusion of their privacy.