At BBVA, design matters a lot. So much so, that it only took BBVA Spain a couple of months to release a new version of its award-winning mobile banking app, lauded as the world’s best by Forrester Research last July.
With the help of continous customer feedback, BBVA’s Design team was quick to start working on improving an app that since its launch has stood out in the market for its user experience (UX) and popularity among the bank’s customers.
The changes led to a surge in customer interaction rates and sales of products and services. Credit card applications increased by 80%, while sales grew strongly in investment funds (+50%), pension plans, and health and home insurance (+100%).
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