It is common knowledge that markets dislike uncertainty. Investor doubts tend to translate into massive sales and sharp drops in capital markets, but presenting a believable message that gives an outlook of growth, or at least stability, can lead to significant gains.
Three Oxford University professors researched the impact of Chief Executive Officers (CEOs) presenting a new strategy on companies’ stock market value. They concluded that most of these statements had a significant impact on stock prices. The effect is even greater for recently appointed CEOs, and even more so if the new CEOs come from outside firms.