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Innovation

Innovation

Madrid tourists spend more near monuments and museums than those in Barcelona. People living in Vila de Gràcia in Barcelona have the same lifestyle as those in the Madrid neighborhood of Malasaña. Sant Antoni and Poble Sec are places that are popular to go out to dinner and then for a drink, and in Madrid, the Lavapies neighborhood is undergoing a transformation toward more cultural activity.

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For BBVA Compass, every step of the customer journey is important, from account opening to basic account maintenance, which is why the bank’s new front-end sales and service application is a key tool for its branch team.

Dubbed Client Vista, the tool connects the bank’s real-time core banking platform to its sales and service team giving them better flexibility to assist the client and discuss products and services that are relevant to their personal needs. For the customer, the impact of the change is minimal, according to BBVA Compass Consumer Director of Business Planning and Client Vista Program Owner Shawn O’Brien, but the application was designed specifically to meet their needs.

BBVA strives to be more than a bank for its customers: it wants to help them make everyday decisions about their finances, BBVA CEO Carlos Torres Vila said today in Barcelona. Following the initial revolution caused by the emergence of technology in the financial sector – particularly cell phones – the future of banking will consist of a hybrid model that combines digital channels with personalized advice from remote financial advisors. This will make it possible to offer customers expert financial solutions they can trust. “I see a banking industry that is very much present in people’s daily lives,” Torres Vila said at a meeting organized by the ESADE business school.