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Life and Culture

Life and Culture

The cell phone has become the perfect platform for enjoying practically any song, even in the most unexpected places. The only requirements are an internet connection and any one of the extensive array of apps now available. The traditional formats have been left behind. With the passage of time, music apps are gaining ground and their user numbers are increasing exponentially.

Just as they do every summer, the streets of Paris, New York and Madrid prepare to be discovered by visitors and to enliven their imagination. Who hasn´t dreamed at one time or another of strolling through their favorite city two hundred years ago and living its history in first person? There´s no need to go on dreaming. Thanks to the BBVA Collection, we can go around the world and revisit the past.

How We Dream, the musical identity of BBVA, ha­­s undergone a major change from the time Michele Arnese and Ulrich Reese composed it, until it came to be sung by Maico.  The adaptation of a DNA in sound form is not an easy process, but producer Manuel Colmenero was able to direct and adapt the tune and turn it into a great success.