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Life and Culture

Life and Culture

A few years ago when BBVA decided to define its purpose, one of the intended goals was to foster a common corporate-wide culture based on a shared vision and values. This is no easy task because the profile of any large multi-national business will reflect the different backgrounds of its individuals: different nationalities, ages, etc. Young people today demand more from a job and are more aware than ever of the values that companies project. During the application process, companies will also weigh whether a job applicant fits with its corporate values. Some companies, like BBVA, are even beginning to define incentive plans to encourage alignment to the overarching corporate culture.

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Alex Beard has spent a decade dedicated to educational research. He is a member of Teach for All, a worldwide network of independent educational organizations that seek to ensure that all children are given the opportunity to fulfil their potential. He has traveled the world studying the most innovative, ground-breaking educational methods. Of everything he has learned on his travels, he stresses that we should “take creativity more seriously” and that we are at the threshold of an “educational revolution”.