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Innovation

Innovation

For more than 20 years Garanti BBVA has been investing in technology in order to ensure a personalized and simplified digital experience in every new product or service it offers its customers and clients. In collaboration with Google, the bank recently launched a ‘Universal App Campaign,’ aiming to increase the number of interactions in the Garanti BBVA Mobile app and to encourage customers to use the bank’s digital channels for their banking transactions.

Some organizations foment innovation in the contexts that dictate the present. But innovation is intimately tied to the future and variations of the future. Thus, inspiring creativity is also offering ideas about what is possible and forthcoming. Perhaps this is the key to true realism.

We humans have a history of finding faster, simpler, more efficient ways of doing things. Over time, we’ve sped up every process from building a car to ordering a pizza online.  So it’s really no surprise that we’ve also established thought processes to help us wade through all the information we encounter and make decisions more quickly.