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BBVA’s digital customers are increasing in number, are more satisfied and interact more with the bank. In fact, the bank has reached its digital tipping point, at which more than 50 percent of its customers are using the bank’s digital channels in six countries (Spain, the United States, Turkey, Argentina, Chile and Venezuela). It’s a milestone that foreseeably will be reached this year by more of the countries where BBVA operates. Indeed in Davos last week, BBVA Group Executive Chairman Francisco González predicted the Group’s customer base as a whole will pass the 50 percent tipping point in 2018.

This year, the World Economic Forum at Davos is attracting plenty of attention. From the long-awaited speech by U.S. President Donald Trump to the criticisms of American protectionism and support for global cooperation expressed by German Chancellor Angela Merkel and French President Emmanuel Macron, no leader misses their moment in the spotlight to send messages to the world community.