BBVA launches a new project to disseminate financial health
The bank has created a new section on its corporate website (bbva.com), which includes over 100 pieces of content with information and tips to manage personal and household finances better. Keeping track of everyday expenses and income, managing debt and strategies to save better or plan for the future are some of the issues covered in this informative project on financial health. It is complemented with a podcast that is available on the main platforms.
Improving its customers’ financial health is one of BBVA’s strategic priorities. The bank aims to offer them personalized and proactive support, and is capable of combining this with the best of the in-person customer service model with the advances in digital banking. To achieve this, the bank has designed different digital journeys and experiences from which millions of people can benefit to improve their finances through a series of alerts, automated rules and personalized recommendations.
Aware of the fact that money is one of the main sources of stress for all people, BBVA has complemented these services with an informative digital project on financial health. It is available for anyone interested on its corporate website or on the main podcast platforms (Apple, Spotify, Ivoox and Google).
This initiative, which currently has over 100 pieces of content, offers useful information and practical tips to help users make the best decisions when it comes to managing money - all in clear and accessible language. Organized into four thematic sections (cost control, managing debt, saving better y planning for the future), the articles and podcasts published so far address issues that go from how to make budgets, and keep track of daily expenses and income, to recommendations to keep a healthy level of debt, and tips to help save and manage your estate.
Lessons from behavioral economics and the influence of emotions and cognitive biases on behavior are also part of this battery of content, which explain, among other issues, how the human brain works when making a decision to save, spend or invest, and how we can get knowledge and deliberate thought to prevail over perceptions and emotions.