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The movie 'The Social Network' (2010) tells the story of Facebook, a social network community initially only used by Harvard students. Less than thirteen years later, the social network numbers 2 billion active users per month. A small group of “giants” control the majority of Internet communities, but what about other social networks that are attractive to different niches?

The ‘Design Ambassadors’ program, which has already reached its first milestone on a global level, was set up with the idea of creating hybrid employee profiles capable of applying the principles of design thinking in BBVA’s different business areas worldwide.

BBVA Group signs the second phase of its global accord on optimizing data processing, centered on Latin America and the US. The agreement aims to accelerate the change toward the latest generation of technology platforms.

Across BBVA design thinking is now firmly entrenched into the core of the bank and is seen throughout the way it operates and does business.

Astrid, Adelaida and Arancha are three very different women. They live thousands of miles apart. In different countries, different continents. Their work is also completely unrelated: livestock breeding in Colombia, a store in Panama and mobile app development in Spain. However, there is one thing that these three women have in common: all of them, at one point in their lives, decided to start their own businesses to support their families or make an idea come true. The three also think that, in their case, being a woman worked more to their advantage than against it. We brought them together so that they could share their story with us.