BBVA is a global brand. BBVA’s purpose is to “bring the age of opportunity to everyone.” And today, opportunities lie in the digital world. And this is where we strive, trying to tell the best stories about our journey. That is why we’re reinventing ourselves and introducing the new bbva.com
BBVA Compass recently reported a 30 percent increase year-over-year in mobile active customers.*
According to a recent study from Citigroup, it’s a trend the bank should expect to see continue, as customers increasingly use mobile banking apps over most others. BBVA Compass Head of Business Development Pepe Olalla agrees but also says increased adoption of the mobile app among BBVA Compass customers can also be attributed to a digital strategy which incorporates design and customer feedback to deliver a solution that guides customers on their financial journey.
Two years ago, when BBVA defined its company purpose —to bring the age of opportunity to everyone— it also decided that the best way to reach this ambitious goal was to transform itself into an agile organization. Ricardo Forcano, BBVA’s Global Head of Talent & Culture, addressed more than 1,700 participants at the National Human Resources Congress where he shared the milestones of a journey that has revolutionized the way BBVA works.
“Hi, how can I help?” They are only five simple words, but there was nothing simple about what followed when Google presented Google Duplex at its recent I/O conference recently. Google Duplex is an ‘intelligent’ AI-led voice assistant tool that is capable of executing simple voice calls, such as making restaurant reservations or hairdresser’s appointments. It sounded so realistic and human that the person on the other end of the line in each demo was seemingly unaware that they were speaking to a machine.
Amid the apparent decline of physical shops, new technologies are offering new opportunities to future consumers who will continue to visit stores, but with the help of artificial intelligence on their smartphones.