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BBVA Paraguay

BBVA Paraguay

The impact of human action on biodiversity is a challez nge that remains unresolved. Numerous scientific studies confirm that these changes are causing the extinction of more and more species - the consequences of which are at least as severe as climate change. The work of civil society organization is essential to combat this phenomenon. This year, the BBVA Foundation once again sought to recognize the work of some of these organizations with its Biodiversity Conservation Awards.

BBVA continued leading the way to innovation in Latin America during 2017, becoming the region’s digital bank par excellence. That distinction was confirmed by Global Finance magazine, which judged BBVA’s mobile banking app to be the best in Latin America. BBVA’s local franchises in the region have set the pace in the development of products and services which, just as in the case of mobile banking, aim to make their customers’ lives easier and deliver on the Group’s intent to bring the age of opportunity to everyone.

Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.

BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”

Just as the BBVA Group is reinventing itself to offer the best customer experience and customer experience and lead the new financial industry, we at BBVA Paraguay are hard at work to contribute to this transformation process. And we have the best talent in the country to do so.

BBVA Paraguay is part of a sound, consolidated group, with the track record, tools and processes that makes it a solid and respected bank across the country. Given the current challenge posed by the digital transformation, the bank is using its experience to reinvent itself and adapt to the local ecosystem, updating the products and services it offers in an agile manner.

The world changes constantly. Businesses and companies are evolving in the digital landscape, creating new ecosystems based on groundbreaking ways of looking at the world. The generational shift, from non-native to digital natives, is breaking free from established paradigms, promoting new ideas based on a new approach, focusing on ideas and creativity, on co-creation. Today, in a world where borders have faded, businesses are designed to generate a global impact through technology.

The day after Thanksgiving, or the last Friday of November, is celebrated nearly all over the world as Black Friday, the day that marks the first day of Christmas shopping. Over the years, with the arrival of new technologies, sales have been extended to Monday, known as Cyber Monday when discounts are offered for online shoppers.

Slow recovery of commodity prices and weak economic activity have affected tax revenue. This has lead to adjustments in government spending in many Latin American economies. Therefore, despite some recovery in commodity prices over recent months, BBVA Research has lowered its growth outlook for the region to an expected contraction of -1.1% in 2016. In its Latin America Economic Outlook report on the second quarter, BBVA Research affirms that it does expect to see 1.7% growth in 2017.

Central banks in Latin America are finding it particularly difficult to meet their target of low and stable inflation, since many countries are facing at the same time problems of high inflation (fueled by the depreciation of the exchange rate) and low economic growth.

Brazil's economic recession may end up affecting all other Latin American countries, especially its closest neighbors: Argentina, Uruguay and Paraguay. The negative effects of this situation will be mostly felt on trade but they will also impact tourism, foreign direct investment (FDI), and fund flows, among others. However, according to BBVA Research, the general effect of Brazil's negative circumstances is not strong enough to bring a crisis situation to other countries in the region.

Economic recovery, balancing national budgets and controlling inflation are just some of the challenges facing Latin American countries in the coming year. After a less than dynamic 2015, it is hoped that 2016 will see a return to economic growth, though this is one objective which will not be easy to achieve.

El Niño is the warm phase of the ENSO (“El Niño Southern Oscillation”), a meteorological event defined by prolonged warming in the Pacific Ocean sea surface temperatures. This year’s event is currently affecting the countries of the Latin American Pacific basin, and could be the worst since 1950, due to the impact of the climate change.