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Fintech

Fintech

Bitcoin and the blockchain protocol have achieved a system that enables the exchange of value between two parties unknown to each other in a swift and effective way, without the need for intermediaries. Despite its immaturity and the many challenges it involves, the financial industry has set its sights on this technology, that can offer a great opportunity for generating new banking services that are more agile, less expensive and more favorable for its customers.

Macarena Peña, Business Development manager of BBVA's New Digital Businesses area, is responsible for seeking the opportunities related to blockchain. Peña explains in this interview how this technology works and the challenges it poses for the banking sector. In her opinion, there are only two things preventing banks from beginning to offer Bitcoin services: regulation and real customer demand.

The bank is launching the La Revolución de las Pequeñas Cosas (The Revolution of Small Things) campaign, where it will present some of the innovations that are changing the way in which customers interact with the bank, such as remote signature, activation and deactivation of cards, mobile payments or calls identified through the app. Carlos Torres, BBVA's chief operating officer, said that “these new tools will managers and customers to have a much richer communication. With these small things, customers will have a much better experience based on comfort and convenience.” It is a further step in a different model of banking, where managers provide advice to customers through face-to-face, remote or digital channels, according to their demands, with the aim of generating the best possible customer experience.