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Fintech

Fintech

Designers around the world working for the BBVA Group now have a pioneering new tool at their disposal. The platform allows designers to reuse parts in order to create homogenous digital banking experiences across all of the countries where the bank has a presence. BBVA, with presence in 30 countries, is the first bank to launch a platform like this on such an international scale and in multiple continents.

Not long ago, banks that offered mobile apps were few and those that did essentially offered a convenient way for customers to check their account balance. Today, choosing a bank with no mobile app would be a non-starter for most customers.

When it comes to designing customer interaction with online services – whether from a GPS navigator or through a mobile banking app – it is more and more common to design automated features that anticipate customer issues.