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BBVA Switzerland

BBVA Switzerland

The versatility of its famous multi-use knives and the precision of its watches have given Switzerland the reputation of being one of the most innovative countries on the planet. The Alpine country has a long tradition of inventions that have helped improve our day-to-day lives. Inventions such as the ‘Rex’ vegetable peeler and the well-known coffee capsules show how Swiss talent has been able to adapt itself to society’s new needs and contribute to its development.

Unique Experiences is a special program of BBVA in Switzerland, by which clients can access a wide range of experiences and services carefully selected to help them enjoy life and their patrimony. The program encompasses a range of areas such as lifestyle, health, education, innovation, culture and entertainment. It also seeks to bring clients closer to Switzerland, a country whose living standards have put it in the top positions in the rankings of quality of life around the world.

In a fast-paced world, Swiss financial institutions are well-prepared to lead the transformation of the finance industry, particularly in private banking, where they are a clear reference in the world. The combination of accumulated experience, talent and availability of capital are decisive factors to facilitate this change.

Switzerland is currently the world’s largest private banking center, accounting for 25% of the global market. The country has a deep-rooted wealth management tradition, offering the perfect combination of experience, precision and a strong work ethic within a highly unstable geopolitical environment.

This year, the World Economic Forum at Davos is attracting plenty of attention. From the long-awaited speech by U.S. President Donald Trump to the criticisms of American protectionism and support for global cooperation expressed by German Chancellor Angela Merkel and French President Emmanuel Macron, no leader misses their moment in the spotlight to send messages to the world community.

The first regulatory sandbox, or testing environment, is already taking its first steps. Rolled out in the UK last year, it has just announced the 18 startups, with projects that range from finance, to debt management, insurtech or blockchain, that have been admitted to take part in the pioneering development program.

Just like in past editions, the 47th World Economic Forum annual meeting in Davos drew worldwide attention. Hard brexit, Donald Trump’s presidential inauguration, employment, the future of Europe, the transformation of the banking industry and the challenges for 2017 after a somewhat turbulent year, were the themes that dominated the debate.

According to the 2013 Global Innovation Index, Spain has climbed three places in the last year and is now at number 26 in this ranking, with a score of 49.41 out of 100, compared to 66.59 in Switzerland, the most innovative country.