BBVA is a global brand. As our tagline says, the bank works to "bring the age of opportunity to everyone.” And in these times, more than ever, a world of opportunities are in the digital world. That is where we navigate trying to tell the best stories of a journey that BBVA.com began five years ago. During the months of March and April 2020, BBVA's corporate website broke its record for monthly users thanks to a new content section on COVID-19, which signaled the enormous audience interest in information related to the pandemic.

In response to a statement released by three Spanish press associations, BBVA states that it deeply respects the work of the media and their important role in society, and therefore, it rejects any practice that infringes their fundamental rights, the freedom of information and the freedom of speech.

BBVA is a large company with lots of stories to tell - so many that four year ago, bbva.com was born. The platform serves to give life to the countless things that a group with a 160 year history and a presence in over 30 countries does.

BBVA Compass has named Ray J. Black, Jr. as its new Head of Estate Settlement, where he will oversee the settlement and administration of estates and offer guidance and support to the bank’s trust advisors in the field.

BBVA Compass has appointed banking veteran and experienced industry leader Che Goff as its Corpus Christi City President, where he will lead all commercial, small business and Global Wealth operations in the area.

If our digital identities are only guided by the recommendations fed by an artificial intelligence, we risk creating a virtual world with polarized opinions.

BBVA is a global brand. BBVA’s purpose is to “bring the age of opportunity to everyone.” And today, opportunities lie in the digital world.  And this is where we strive, trying to tell the best stories about our journey. That is why we’re reinventing ourselves and introducing the new bbva.com

New modes of communication have transformed the way news is delivered. Thanks to the Internet, access to information has never been so fast. Each minute more than 3.5 million Google searches are made, Facebook is accessed 900,000 times, and 156 million emails are sent. The compulsion to be informed every minute of the day has provoked a surge in so-called “fake news.”

Innovation in communications is becoming increasingly important and necessary. BBVA’s ‘own voice’ project through BBVA.com has been shortlisted by 'Digiday Media Awards Europe' as one of the best new websites displaying an impressive performance in terms of editorial approach, quality and growth. These awards seek to pay tribute to companies working to modernize and improving media in Europe.

Last month, BBVA Compass showcased its digital prowess with headline stories about BBVA Open Talent, its 2017 online banking award from Javelin Strategy & Research, and Tuyyo, BBVA's new money transfer mobile app. The bank also published articles that highlighted it as an engine of opportunity for its employees and the communities throughout its footprint. The bank wrapped up its month of stories on Oct. 27, releasing its third quarter earnings.

“Plain language entails putting readers first: discovering what they want to know, what information they need and helping them meet their goals. The goal is for readers to be able to understand a document written in plain language the first time they read it. But plain language doesn’t only have to do with language: it also includes the design, layout and mucho more.”

International Plain Language Federation

As Franco’s government endeavored to rebuild the economy of country in shambles, companies started focusing on their own efforts to lay the foundations of their businesses in a new market, marked by much tighter government control and the impossibility of engaging in any sort of foreign commercial activity. As for banks, they faced the daunting task of putting back together the two realities into which the sector had been split during the war.

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

Blockchain is paving the way for new ways of business for independent journalists. This is just the beginning of a revolution based on many of the principles of the sharing economy.

The Crack is the field diary of two journalists trying to understand what is going on in the European Union. A journalistic comic book, published with support from the BBVA Foundation, where photographer Carlos Spottorno and journalist Guillermo Abril recount their experiences from the boundaries of a Europe in crisis.

Brand or corporate journalism is a recent concept that BBVA has turned into a reality at bbva.com. The Group’s global website is also the new channel for BBVA’s contents, to ensure that the company’s voice, purpose and messages can be heard by its key stakeholders without intermediaries.

Saul Rodríguez works in Global Corporate Communication and is very aware of social media’s power, not only to divulge information and create communities, but also to make people smile. We asked him to tell us about his projects, which he of course did in a social media format.

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Ced Funches, former art director for the Minnesota Timberwolves NBA team, argues that digital strategy is "imperative" at companies and is a supporter of financial literacy.