25 Jun 2018
BBVA is a global brand. BBVA’s purpose is to “bring the age of opportunity to everyone.” And today, opportunities lie in the digital world. And this is where we strive, trying to tell the best stories about our journey. That is why we’re reinventing ourselves and introducing the new bbva.com
16 May 2018
New modes of communication have transformed the way news is delivered. Thanks to the Internet, access to information has never been so fast. Each minute more than 3.5 million Google searches are made, Facebook is accessed 900,000 times, and 156 million emails are sent. The compulsion to be informed every minute of the day has provoked a surge in so-called “fake news.”
23 Apr 2018
Innovation in communications is becoming increasingly important and necessary. BBVA’s ‘own voice’ project through BBVA.com has been shortlisted by ‘Digiday Media Awards Europe’ as one of the best new websites displaying an impressive performance in terms of editorial approach, quality and growth. These awards seek to pay tribute to companies working to modernize and improving media in Europe.
09 Nov 2017
Last month, BBVA Compass showcased its digital prowess with headline stories about BBVA Open Talent, its 2017 online banking award from Javelin Strategy & Research, and Tuyyo, BBVA’s new money transfer mobile app. The bank also published articles that highlighted it as an engine of opportunity for its employees and the communities throughout its footprint. The bank wrapped up its month of stories on Oct. 27, releasing its third quarter earnings.
20 May 2017
“Plain language entails putting readers first: discovering what they want to know, what information they need and helping them meet their goals. The goal is for readers to be able to understand a document written in plain language the first time they read it. But plain language doesn’t only have to do with language: it also includes the design, layout and mucho more.”
International Plain Language Federation
31 Mar 2017
Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.
27 Jan 2017
30 Dec 2016
The Crack is the field diary of two journalists trying to understand what is going on in the European Union. A journalistic comic book, published with support from the BBVA Foundation, where photographer Carlos Spottorno and journalist Guillermo Abril recount their experiences from the boundaries of a Europe in crisis.
22 Sep 2016
Brand or corporate journalism is a recent concept that BBVA has turned into a reality at bbva.com. The Group’s global website is also the new channel for BBVA’s contents, to ensure that the company’s voice, purpose and messages can be heard by its key stakeholders without intermediaries.
17 Jun 2016
Saul Rodríguez works in Global Corporate Communication and is very aware of social media’s power, not only to divulge information and create communities, but also to make people smile. We asked him to tell us about his projects, which he of course did in a social media format.
01 Dec 2015
Ced Funches, former art director for the Minnesota Timberwolves NBA team, argues that digital strategy is “imperative” at companies and is a supporter of financial literacy.