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Innovation

Innovation

Endeavor, the global entrepreneurship organization, convened four European banks at its event 'Leading Innovation in Financial Services' to seek synergies and formulas that promote innovation. Ainhoa Campo, global manager of Open Innovation at BBVA, pointed to the “robust growth” of fintech’s ecosystem in southern Europe.

In the last six years, BBVA’s original team of less than ten designers has bloomed into a community of more than 500. This year the bank earned a special mention at the Spanish National Design Awards. In the meantime, design became a strategic driver of its transformation process, allowing customers to play a leading role by determining the design of its products. BBVA is facing the future trying to scale up its products by globally with efficiency, integrating data into design and exploring new user experience features, such as voice-enabled navigation.