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Public relations

21 Jun 2018

18 Dec 2017

12 Oct 2017

29 Sep 2017

29 Jun 2017

They say that islanders tend to be reserved, and take their time to open up.  Miguel, Nito, Joan, Emilio and Ángel could all be said to fit the stereotype, except when they talk about music. They are Maico, the group tasked with singing BBVA’s sound identity, ‘How we dream’.

01 Jun 2017

31 May 2017

19 May 2017

Brands are hiring influencers to reach out the masses. Companies are paying dizzying sums of money for a picture. They say the investment is worth it. However, trusting communications to people outside an organization entails risks.

10 May 2017

31 Mar 2017

Fulfilling one’s dreams is a great goal and is something that is always present in everything BBVA does. So much so that “Adelante por los sueños que aún nos quedan (Onwards for the dreams that we still have)” is a line in the lyrics of the corporate tune that BBVA adopted 10 years ago and that it is now leaving behind to take a leap forward with his new sonic DNA How we dream, which have a common denominator: dreams.

02 Jan 2017

12 Dec 2016

28 Nov 2016

Communication involves the sending and receiving of a message, yet it is hardly ever that simple. Problems can arise if the message is not understood, its meaning is distorted, or even worse, it leads to mistrust.

02 Nov 2016

17 Jun 2016

Saul Rodríguez works in Global Corporate Communication and is very aware of social media’s power, not only to divulge information and create communities, but also to make people smile. We asked him to tell us about his projects, which he of course did in a social media format.