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BBVA Argentina

BBVA Argentina

On Saturday, March 30th, the world came together to celebrate Earth Hour, an initiative promoted by the Worldwide Fund for Nature (WWF). Entire cities went dark for an hour to raise awareness and urge people to join the global movement in support of the environment and the protection of the planet. BBVA’s HQ in Spain – Ciudad BBVA – as well as other corporate buildings and headquarters in other countries, including Mexico, the U.S., Colombia, Peru, Uruguay or Argentina, also showcased their commitment to sustainability and the fight against climate change.

Financial education specialists are gathering in Buenos Aires to celebrate EduFin Summit 2018, a forum that seeks to foster debate on the industry’s biggest challenges. BBVA’s Center for Financial Education and Capability has organized the second edition of this global event, which this year has a special focus on the United Nations Sustainable Development Goals (SDG). Over the course of two days, representatives of the public sector, the corporate world and educational institutions will share data and insights into their success stories in financial inclusion and education.

2. Street BBVA City

A traditional debate that ensues when banks are expanding internationally revolves around whether it is preferable to run branch offices or set up subsidiaries. Subsidiaries are associated with decentralized models where banks adapt to the local environment, both from a business and regulatory point of view. The model that uses branches characterizes banks with a more centralized structure, where decisions are made by the parent company.

BBVA has celebrated its first ‘Values Day.’ A day to embrace and live the values of the Group: Customer comes first; We think big; We are one team. BBVA Executive chairman Francisco González and CEO Carlos Torres Vila reaffirmed these values as “the heart of a long process of transformation that the bank is spearheading at a global level.”

Big data and data science have become disciplines increasingly in demand in the labor market, serving as tools of great value in training the youngest professionals. With the technological future for the region looking promising, students in Latin America are increasingly engaged in training in these areas and finding out how to apply them to real life.

BBVA continued leading the way to innovation in Latin America during 2017, becoming the region’s digital bank par excellence. That distinction was confirmed by Global Finance magazine, which judged BBVA’s mobile banking app to be the best in Latin America. BBVA’s local franchises in the region have set the pace in the development of products and services which, just as in the case of mobile banking, aim to make their customers’ lives easier and deliver on the Group’s intent to bring the age of opportunity to everyone.

Argentina’s small and medium sized enterprises, despite being pummeled by taxes and struggling to access credit, managed to survive the collapse of consumption. Now, they are gearing up to capitalize on the improving economic outlook, thanks to the lending and tax measures that the government will roll out in short to encourage them to invest. Four our of every 10 companies say they intend to do so.

The outlook for Argentina’s economy in 2018 remains optimistic, with GDP expected to expand by nearly 3% for the second consecutive year. However, achieving sustained growth and attracting international investment will depend, not just on stable macro indicators, but on long-lasting structural reforms. While the initial signs of economic recovery became apparent in the second half of 2016, it wasn’t until mid-2017 that growth rates began to pick up across most industries.

BBVA Francés is fully immersed in its transformation to digital banking. This year, the bank moved into a modern tower in Buenos Aires, where it is growing as a company, both culturally and in terms of teamwork. Customer experience is setting the pace of change towards a mobile future. For CEO Martín Zarich, the customer experience sets the pace towards a changeable future. In his opinion: “the moment is now, not in five years’ time”.

In a context of increasing competition, marked by the arrival of new players such as digital banks and fintech startups, local banks are rushing to adjust. Digital transformation hasn’t caught Argentina’s financial institutions by surprise, however: they’re ready to invest in creating a better user experience.

In April 2010, when smartphone penetration was still very low in Argentina, BBVA Francés launched an innovative communication channel to be closer to its customers. FrancésGo was the first mobile channel in the financial sector. It allowed customers to obtain information about BBVA Francés card promotions by text message (SMS that all types of devices could receive), segmented by area, type and brand. At the time, customers had to send the word “GO” to a four-digit number. And that’s how it all started.

Argentina, Peru, Colombia and Chile are examples of BBVA’s commitment to digitization and to offering the most advanced services for customers in the all markets where the bank operates. Chatbots, online investment funds and corporate leasing functions are all evidence of the bank’s progress in Latin America.

BBVA Frances has completed a capital increase of 75.8 million shares, including 66 million ordinary sares, and the remainder in shares offered to investment banks through a greenshoe option. At closing market prices, the transaction was valued at $400 million.  The BBVA Group affiliate will use the transaction to support the bank’s growth, taking advantage of the improved outlook for Argentina´s economy and financial system.

Logo de BBVA Francés

BBVA Francés seeks to capitalize on the improving prospects of both Argentina’s economy and financial system to grow. To underpin the company’s growth, BBVA Group’s Argentine subsidiary has announced that it is preparing a capital increase through the issue of up to 95 million new shares, equivalent to about $500 million at today’s prices.  This transaction will be offered both on the Buenos Aires Stock Exchange (BYMA) and as an ADS through the New York Stock Exchange (NYSE).

BBVA Francés officially opened its new corporate headquarters in Buenos Aires. The tower is the tallest building in the Catalinas I and II complex and is located in Retiro – one of the best neighborhoods in the capital, next to the financial district and Puerto Madero. “We reconfirm our long-term commitment to Argentina with the opening of the tower today because we believe in the Argentine people and in their future,” BBVA’s Global Executive Chairman said at the ceremony in Buenos Aires. Francisco González met with the country’s President, Mauricio Macri, earlier at the Casa Rosada.

After the positive surprise of growth in Q3 2016 (+2% y-o-y) and the developments that took place in the final months of the year, we expect GDP for 2016, which will be disclosed in May, to close at about 1.2%, finally pulling out of the stagnation of recent years, and leaving a positive momentum for 2017.

picture of productivity work labor market uruguay office resource bbva

After a years of steep deterioration, Uruguay has managed to partially recover some of the ground lost after a historic fall in productivity.  Despite this, a person working in Uruguay today reaches an average productivity slightly above 40% of the level they would achieve working in an advanced economy.  How is this possible?  What can be done?  This paper sets out a potential explanation and suggests a line of action for further progress.

Creating Opportunities is the BBVA Group’s new tagline. After a decade, ‘Adelante’ is giving way to a new tagline that fits with the bank’s new purpose: To bring the age of opportunity to everyone. In this interview, Carlos Ricardo, the BBVA Group’s Marketing Director and Brand Director Carlos Pérez Beruete explain the process that led to the new tagline. It will also be accompanied by a new image, identity, sound and value proposition. “2017 will be the year that consumers clearly see how the bank has been transforming in recent years,” they say.

Picture of La Vela, BBVA´s new architectural Madrid building BBVA

BBVA has a new tagline: Creating Opportunities. The bank will start using it in February and it will be progressively introduced in all countries, all communications to customers and all of BBVA’s printed and digital materials. BBVA’s new tagline sums up the bank’s purpose, launched a few months ago: “To bring the age of opportunity to everyone”

The day after Thanksgiving, or the last Friday of November, is celebrated nearly all over the world as Black Friday, the day that marks the first day of Christmas shopping. Over the years, with the arrival of new technologies, sales have been extended to Monday, known as Cyber Monday when discounts are offered for online shoppers.