The ‘A’ in the BBVA logo is called ‘Ascender’. It is one of the most significant aspects of BBVA’s identity and stands for opportunity. Three years after the brand change, the catalog of this important element of BBVA’s is expanding.

Diversity should not merely be a passing trend, but a fair way to perceive the world on a daily basis. Companies and startups must design their products and services without leaving anyone behind, taking into account all ages, body types and abilities.

BBVA USA today announced the opening of 11 new branches across five Texas markets, marking a major milestone in an endeavor first announced in June 2020.

The branches, opened in early May, feature updated branch models aligned with the bank’s vision of integrating both a digital and face-to-face branch banking experience for customers. The bank’s new set of branches can be found in the Houston, Austin, San Antonio, Fort Worth and Dallas markets.

Garanti BBVA Mobile’s innovations and benefits have earned the bank an iF Design Award, one of the most prestigious in the world of design.

BBVA is gearing up for the first anniversary of the global unification of its brand identity. The introduction in the bank’s different locations is progressing at a good pace, thanks to the coordinated work of local teams to change both physical and digital assets. In fact, some countries like Argentina and Uruguay have already completed the process. On a global scale, in less than a year, over 3,600 branches around the world have been changed, and 1,000 logos have been adapted on different channels.

BBVA has been a pioneer in its commitment to talented young designers with the launch of its training and recruitment program. One of the architects of the program, Elena Herbosa, the Head of Talent Acquisition for Design at BBVA, explains the bank’s experience building one of the industry’s top design teams and how she sees the future of the profession in the banking sector.

Some of the biggest secrets in business are known to just a handful of people. Think of the recipes for Coca-Cola, or the KFC coating, or the ingredients in WD-40. But when it comes to secretly planning to change the brand for an entire business - and swapping out tens of thousands of physical and digital logos in the process - letting only a few people in on the secret is never going to be enough.

This week, BBVA announced its official transition to a unified brand and launched a new logo across its footprint, as it advances in its efforts to offer its customers the best products and services, in an increasingly digital environment.

Designers around the world working for the BBVA Group now have a pioneering new tool at their disposal. The platform allows designers to reuse parts in order to create homogenous digital banking experiences across all of the countries where the bank has a presence. BBVA, with presence in 30 countries, is the first bank to launch a platform like this on such an international scale and in multiple continents.

When it comes to designing customer interaction with online services – whether from a GPS navigator or through a mobile banking app – it is more and more common to design automated features that anticipate customer issues.

Salvador Valle is head of user experience at BBVA Next Technologies, where he researches on new interaction models. In this article, he explains some basic concepts to get started in the world of visual thinking, and making the most of these sketching techniques to explain and disseminate ideas.

Marga Barrera, Global Head of Design and UX (User Experience) at BBVA, speaks with Spain's leading business newspaper, “Expansión” about her role and the effort her team is making to transform the bank into a digital business that delivers value-added products to its customers every quarter. "Design is a profession on the rise, that will have a lot of influence in the coming years.” states Barrera who emphasizes that in the current climate where companies are competing for talent with big firms like Microsoft, a commitment to design is essential.

Across BBVA design thinking is now firmly entrenched into the core of the bank and is seen throughout the way it operates and does business.

Four members of BBVA’s design team were invited to participate in Interaction18, the biggest technology and design event in France, to explain how design contributes to organizational change.

Service design is a strategic element in BBVA’s approach to understanding and satisfying customers’ needs at a time of great challenges for the banking industry. This year, a member of BBVA´s design team will give classes at two Spanish academic institutions, to share his knowledge with future professionals.

BBVA has revealed how a redesign of its award winning mobile app has led to astonishing results in its sales figures.

One of the recurrent themes at this year's BBVA Open Summit was the importance of customer centricity. A great example of this was the panel session featuring BBVA’s Global Head of Marketing, Design and Responsible Business, Rob Brown and 11:FS Co-Founder Jason Bates.

Design is a critical element to customer loyalty and getting it right is a key differentiator in business.

The rapid pace of development witnessed in 21st century civilization has turned many a world upside down. Disruptive products, services and technologies continue to manifest at an almost unfollowable rate, while societies and markets exhibit increasing magnitudes of complexity.

The BBVA Innovation Centre hosts a new edition of “Design Wednesday”. In it, experts address the role of design in customer interactions with products and services.

When a customer takes money out of an ATM, pays a bill with an app, or sells stocks online, it’s a key moment in their relationship with a bank. That’s why designers (design researchers, service designers, design strategists, UX designers, etc.) are playing a vital role in the digital transformation underway in the banking industry.

At BBVA we work in teams, where creativity and knowledge is shared. The Triangle is BBVA's method for creating interdisciplinary project teams, ensuring that all the right people and perspectives are engaged from the beginning!

BBVA has made design a strategic function within the organization. Digital banking and the development of latest-generation digital products and services  have made financial services evolve towards a new model – one that is closer, more humane and focused on the customer.

Delving into the digital universe implies competing in the sprawling world of search engines and social media. Some of these tips may be highly useful for SME’s starting the adventure.

User experience (UX) and design have had to fight hard to gain prominence in the battle for company development. Renowned experts told us why at the BBVA Innovation Center in Madrid in GEWOTUP 2015.

Because of the growing size and importance of the service sector, both in number of employees and in terms of economic significance, services need to be designed with attention to detail to offer greater competition and continue to attract more customers.